Really sad to say this, but the Atlanta Journal-Constitution did not bother to have a story about the Georgia Swarm's opening loss to New England. Maybe because it was a road loss, but, still. An NLLTV subscription is cheap. They did have an article on 14 NOV 2017 titled "2 Chainz to perform at Georgia Swarm lacrosse game in Gwinnett" http://www.accessatlanta.com/news/local/chainz-perform-georgia-swarm-lacrosse-game-gwinnett/wc68aD0WzUh6A83WoMnY4H/ I was hoping that the AJC would cover the team like they did rather well late last season. Anyway, this got me to be thinking.... One of the reasons that newspapers don't cover teams is that it costs money to hire a reporter to write it and travel especially to away games. This is why we often see simple one paragraph summaries written by "Staff Reports" or "Special to the [my newspaper]". Well, if it is these travel costs that is making coverage prohibitive, maybe what the NLL ought to do is comp NLLTV subscriptions to the sports writers of the newspapers in a team's market. The AJC could easily get a sports reporter on a slow night or an intern to watch the game and write a simple story even if it only goes in the on-line edition. The same could also be done for the TV sports reporters although they like video highlights so some kind of free distribution of the game highlights to the TV news sports departments might be in order. In short, it's like the NLL is doing all the work for the media outside of "writing copy" to appear in print or on the TV news. As I've said for years, TV sports news and newspapers are de facto marketing and critical to the long term success of a team.