NLL Twitter Deal in Variety / Number of NLL Twitter Followers

Discussion in 'NLL News and Rumors' started by Vin, Dec 8, 2017.

  1. Vin

    Vin Well-Known Member

    If you did not know this, there are two major newspapers, so to speak, of the entertainment industry:
    • The Hollywood Reporter aka "THR"
    • Variety

    I only just noticed this but the deal made between the NLL and Twitter was in Variety last March.
    What is interesting is that the article contains the number of Twitter followers that the NLL had at that time.

    http://variety.com/2017/digital/news/twitter-national-lacrosse-league-live-streaming-exclusive-1202009001/

    MARCH 15, 2017 6:00AM PT
    Why Twitter Is Adding Pro Lacrosse to Its Live-Streaming Lineup
    By Todd Spangler
    @xpangler

    Twitter’s latest live sports play is… lacrosse?

    The National Lacrosse League, which bills itself as the largest men’s pro indoor lacrosse league in North America, has struck a two-year deal with Twitter under which the social service will become its exclusive live-streaming partner.

    No offensive to lacrosse fans, but the NLL is a very niche play — and for Twitter, that’s the point. Twitter made a big splash by nabbing a suite of Thursday night games from the NFL (which has 21.4 million followers on the social network), and also has Major League Baseball and NHL rights. But the company also sees an opportunity to carry less-popular sports: Note that the National Lacrosse League (38,600 Twitter followers) doesn’t have a national TV broadcast deal, so Twitter wants to lure passionate fans to its platform as the only way to watch the action live.

    Under the pact, Twitter will distribute a free live broadcast of one NLL game weekly (starting March 17), as well as playoff and Champion’s Cup games and highlights, on its platform for the 2017 and 2018 seasons. Games will also be simulcast on NLLTV.com, the league’s recently launched subscription-video site.

    Twitter users in the U.S. and Canada (whether they’re logged in or not) will be able to stream the National Lacrosse League games at NLL.twitter.com and via @NLL on computers, tablets and mobile devices. As part of the deal, Twitter will offer a range of sponsorship packages to advertisers.

    The National Lacrosse League, founded in 1986, comprises nine franchises across the U.S. and Canada: Buffalo Bandits, Calgary Roughnecks, Colorado Mammoth, Georgia Swarm, New England Black Wolves, Rochester Knighthawks, Saskatchewan Rush, Toronto Rock and Vancouver Stealth.

    The NLL on Tuesday announced a deal with over-the-top service Xumo to provide smart-TV owners free access to the league’s recorded games and highlights.
     
  2. Vin

    Vin Well-Known Member

    John Gurtler was just talking about Twitter during a break in the Bandits game. He said last season the NLL was averaging 344,000 for the Twitter games.
     
  3. AmericanRockFan

    AmericanRockFan Well-Known Member

    Not to be cynical but I'd like to know how many of those 344,000 watched at least half of the game and how many just clicked on it thought "what's this? Oh cool, indoor lacrosse," watched 30 seconds and turned it off.
     
  4. Mr Boo

    Mr Boo Well-Known Member

    I saw a quote yesterday (look in the thread called "NYSportsJournalism.com Article about NLL") saying that the average length of watching was something like 37 minutes. Not sure I believe that (or maybe they used creative statistics) but it'd be nice.
     
  5. chuckster

    chuckster Well-Known Member

    If Garbler is the source, take that with a grain of salt.
     
  6. Vin

    Vin Well-Known Member

    Last night I watched the Bandits game on both Twitter and NLLTV . I found that the Twitter feed was substantially better than the NLLTV feed. Now I know that they are ultimately the same feed but the stability of the broadcast was better with Twitter's website than with NLLTV's. So if I had a chance to watch all NLL games by subscription with Twitter I would consider it.
     
  7. I would much rather they quit focusing on streaming and get on real TV. This is ridiculous that they are focusing all their energies on streaming and not having the teams trying to get local TV deals. From the rumblings I hear out here, the league may be trying to force the Rush off TV. I haven't heard anything solid, but last season Sasktel Max carried backend satellite feeds of all Rush home and road games. We are mere days away and Sasktel is saying they have nothing concrete to report and referred me to watch the game via Twitter. So instead of watching the game on my 60" TV that is a few years old (and not Twitter compatible), I am forced to watch the game either on my 5" cell phone or my 15" laptop. It may be possible to attach my laptop to my TV, but why would I do that? Last season, I did not have to. I simply turned my cable box to channel 347 and voila, every game in crystal clear HD. The satellite feed never buffers or relies on the strength of my internet, it broadcasts at the same picture quality as every other channel on my cable system.

    So the league needs to realize that in Saskatchewan (which is likely one of their larger fan bases), quality internet connections are unavailable. We are a million people spread out in a province that would span from the Gulf of Mexico to the US/Canada border and from Montana to Minnesota. As a result, there is not the infrastructure in a lot of the province for high quality internet, but there is for cable television. Seems like a bad move on the league's part, if the rumblings are true. It definitely is not Sasktel that is holding things up because they broadcast all games for both University football teams this season (which the conference had also set up behind a paywall online). If this is the Rush doing this for whatever reason, that is another story. But I suspect this is the league forcing the Rush to try and squeeze their 10,000+ season ticket holders and the rest of RushNation to pay for NLL TV. I honestly, don't care about any other team in the league, so with the issues that are being expressed with it, I have no interest in paying a dime for NLL TV. (As an aside, our internet capabilities are so poor in this province, DAZN, which paid over $900 million to be the exclusive home for NFL Sunday Ticket moving it online away from the cable companies, gave it back to Sasktel and Shaw Cable part way through September because they had so many complaints from sports fans in Saskatchewan.)

    What is ironic is that through my cable TV I can actually listen to the Rush's radio broadcast on channel 800something. If a deal isn't reached to televise games, I will probably just listen to road games instead of spending a dime on NLL TV.
     
  8. Mr Boo

    Mr Boo Well-Known Member

    You refuse to spend a dime on NLL TV, but you want the league to spend millions to get the games on TV? The NFL, NHL, MLB, and NBA have networks paying them to televise their games, but it's the other way around for the NLL. Now, if the Rush are paying for it themselves (i.e. not the league), I don't know why the league would care. Jamie Dawick paid for the Rock to be on TV a few years ago, but he must have decided it wasn't worth the investment since he's not doing it anymore.

    If you only want to watch Rush games, you can get the team pass on NLL TV for $25. I doubt the league is after your $25 as much as it is trying to avoid paying huge dollars for TV coverage. Once they've grown a little more and advertisers are willing to spend more, then maybe TV will be an option.
     
  9. RockStar

    RockStar Well-Known Member

    I forget that lack of real high speed internet is a problem outside of major population centres.......I was fortunate enough to be in a Rogers testing city, and had it since their first offering of "Rogers Wave" ......500Mb/s at a time where many dial-ups did not have a big enough pool of 56.6Kb/s modems to serve their customer base.

    Anyone else remember writing dialing scripts in WinSock, or some other socket connection client?

    LOL, I can remember dialing up a bulletin board service to download games that were written in BASIC for the C64.

    F, I am old.....
     
  10. AmericanRockFan

    AmericanRockFan Well-Known Member

    I got no clue what the F you just said in this post.....

    But anyways, I have zero idea why the NLL would care that the Rush are/were broadcasting games on television in their own region. If anything, you'd think that the league would want teams to get TV deals in their own areas if the league can't secure a national/international tv deal of its own because having 2-3 teams with relatively strong tv markets/viewership would have to be better than 0 teams with no television exposure at all.

    If anything, the NLL pushing for internet streaming of their games might be a little too ahead of their time. As a wise man once said, you can be a nudist or you can be a Buddhist, but you can't be a nudist Buddhist. Perhaps that's what the NLL is becoming....
     
  11. chuckster

    chuckster Well-Known Member

    I don't know if the NLL would want all the teams to get their own regional TV deals because that would really cut into the NLLTV revenue. I see that Altitude is showing only Mammoth home games and leaving the away games to NLLTV. It would potentially be good for the individual teams to increase their exposure locally but the NLL wants it nationally. But this is complicated issue because of all the cord cutters out there, many of whom are in the NLL's targeted demo.

    I think the NLL needs to play all sides of the fence right now. Get games on local TV and increase awareness of the paid streaming options while offering a 1 game free version weekly through Twitter.
     
  12. GoodsOnSabres

    GoodsOnSabres Member

    I straight up asked Sakiewicz if the league was interested in getting on TV in local markets. He said while the league is focusing on streaming, they've encouraged individual teams to get on television, especially if they have a stake in the station like the Pegulas do in MSG WNY and the Wings will with Comcast Sports Net.
     
  13. AmericanRockFan

    AmericanRockFan Well-Known Member

    That's great to hear, because my fear is that the league has been aiming for the quick transition from (limited) tv exposure to being 100% digital online. While online streaming is the future, and to an extent already the present, I think they do need some tv exposure to build up more casual interest in the product they're producing.

    In an ideal world, I think each team would have a tv presence in their region, and NLLTV would act as their online version of Sunday Ticket/Center Ice/Extra Innings/League Pass. That way you'd cater to all tastes and more demographics.
     
  14. RockStar

    RockStar Well-Known Member

    I have been on the Internet since there were about 30,000 websites, and it felt like most of them were universities or US government/military

    You would not believe how shttty and primitive it was before NCSA Mosaic was developed (first graphical web browswer).

    I mean, you used to have to scour the nether regions of Usenet newsgroups to find low res pornographic still pictures!
     
  15. Vin

    Vin Well-Known Member

    That's because they were.

    The Internet (and I use Capital-I) was created by the US Department of Defense's Advanced Research Projects Agency (ARPA) in 1969 as ARPANET to facilitate communication regarding research being conducted jointly between the government, businesses (such as the big DoD contractors), non-profit think tanks (such as RAND Corporation, JPL, or The Aerospace Corporation), and universities. This is why the original URL top-level domains included .GOV, .MIL, .EDU, .COM, .ORG, and .NET (pretty much anything else).

    To give an example, I was working for The Aerospace Corporation for 18 months from 1992-1994. "Circle A", as we called it, is a non-profit "Federally-Funded Research and Development Center" or "FFRDC". There are about 40 or so of those, many of which are household names to nerds. Created in 1960, The Aerospace Corporation's primary mission was to provide objective advice to the US government (usually the Air Force) regarding systems and issues usually involving space in some way. So, as you can imagine, The Aerospace Corporation would have been one of those original users of the early Internet. You can practically infer that from The Aerospace Corporation's original URL which is aero.org (It now redirects to aerospace.org). There is no way that they could have secured that as soon as the Internet became public because many other entities would have opted for such a good URL before them.
     
  16. swami24

    swami24 Well-Known Member

    Wow, old school internet talk. 87 I worked on a food management system for state phsyciatric institutions. It ran on a 300 baud line. It was slower than I could run. When is the last time you heard the word baud? They were all direct connection... Mrs Swami facilitated those connections. Funny, it did not lead to our direct connection.. we dated before actually working together on that project.
     
  17. RockStar

    RockStar Well-Known Member

    There are process controllers, instruments, and assorted other doodads that can only be configured or diagnosed via serial connection from a maintenance laptop equipped with the proprietary software. I kept an ancient Dell P.O.S. around just because it still had an RS232 port.

    Then, someone invented a USB adaptor/protocol translator/whatever, so, I recycled that old laptop and a bunch of other crap to raise money for the office pizza and beer fund.

    So, anyway, yeah, stop bits, parity, baud......all that shtt :D. I think most of these connections end up as 19200. Slow as fcck, but, the config files are never too large.
     
  18. AmericanRockFan

    AmericanRockFan Well-Known Member

    Thanks for making me feel young, kiddos. I was having a bit of the quarter-life crisis until now.
     
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  19. Mr Boo

    Mr Boo Well-Known Member

    Back in my day, we didn't have no fancy modems. We had to yell "ONE ZERO ONE ONE ZERO!" over the phone line.

    And bytes were only FIVE bits long, not the eight the kids today have.
     
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  20. Vin

    Vin Well-Known Member

    ... and we were grateful.

    Geez, I remember in 1997 when I was working at GE Power Systems doing running IGCC turbine simulations that I had a 90-MHz machine running IBM's O/S 2. That was a screaming machine back then. I'd launch a simulation and then, because that was a multitasking operating system, I could sit back for 45 minutes and play chess against O/S 2's chess program which was pretty good. It used to pïss me off though because there was a bug in the program; I could not execute an en passant move, but the machine could.

    I also remember back in 1992 or 1993 when I worked for Circle A,
    [​IMG]
    buying an 213 MB external hard drive for my personal Mac IIcx. It cost me $300.
    ... and I was grateful.
     
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