It is out of the box, but not hard to see succeeding. The best lacrosse players in the world come to town for a weekend of games. You buy tickets to see them. They are going to cities that care about lacrosse, not cities that have a high school venue for their pro team to call home. I can see it working if lax fans want to see the best lax players play. It will be an event every where it goes. Hopefully. At the very least, it's different. What the MLL does clearly does not work.